Thursday, May 24, 2012

Dealer Profile: Tami Muller of Ft. Lauderdale, FL

Q: Where are you from?
A: Our family is originally from Israel – Decon Environmental was started by our father, and we took over the business after he passed away.

Q: What was your career before becoming a Bath Planet dealer?
A: For more than 25 years, we were involved in the family business.

Q: How did you learn about the brand?
A: We were looking for new business opportunities and we came across Bath Planet. We saw it as a good “ground floor” opportunity. The business is growing and it’s something we are knowledgeable about. It will also help us branch out to more residential projects. We went to Chicago to learn more about the opportunity and were very impressed.

Q: Why did you decide to open your own business?
A: We wanted to get more into the residential market, as our current business involves more emergency response and commercial projects. We want to be able to provide better customer service to homeowners – there is a huge need for this in bathroom remodeling, and we see Bath Planet as the future of this type of remodel that complements our line of products.

Q: When choosing a dealership, what were the criteria you used to make your decision?
A: The quality of the product was definitely important to us, and we wanted to be comfortable with the product, which we feel we are with Bath Planet. BCI is famous for their product and support they provide.

Q: With regard to your previous experience, what skills do you feel helped you in your business?
A: We believe being a family owned and managed business has helped us – we are small enough so customer service is fantastic and we provide feedback immediately, but we are also large enough to handle big jobs. We offer 24/7 emergency response and our customers always see us, the owners, on the job. They love that personal touch and our customer service orientation.

Q: Why did you choose to enter this industry?
A: The market share provides a huge opportunity along with the future of remodeling. It’s growing.

Q: How did you finance your business?
A: We are self-financed.

Q: What obstacles have you overcome to get where you are today with your business?
A: The changing market and economy are always a challenge. You have to be flexible.

Q: What makes your business different?
A: We provide a personal touch to every job and we have an excellent customer service reputation.

Q: How does your business connect with the community?
A: We are very active in our community, including involvement in BOMA, and SEFAA (we are board members). We also do a lot of charity work within the community.

Q: Are there any prominent industry trends that you are experiencing right now?
A: People are starting to invest more money into their houses, more than before. This is because of the real estate crisis – people aren’t moving, so they’re fixing their homes and remodeling. The kitchen is complete and the bathroom is next – hence Bath Planet. For the elderly, this includes safety features, making it accessible. This gives our elderly customers comfort and independence. It changes their lives completely.

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